What is a Fractional Writer?
A fractional writer is a seasoned professional who provides high-level writing and strategic expertise on a part-time or flexible basis. Similar to a fractional executive, a fractional writer brings years of experience and in-depth knowledge to organizations that may not need or be able to afford a full-time senior writer. Unlike hiring an agency or full-time staffer, a fractional writer is closely integrated with your brand over time, ensuring the content aligns with your goals and audience.
With my 12+ years of professional writing experience and background in psychology, I offer fractional writing services designed to deliver content that resonates deeply with your audience. My approach goes beyond just writing—I bring research, strategy, and conceptual consulting to help elevate your content.
Why Do You or Your Company Need a Fractional Writer?
If your company produces a moderate amount of content but requires expert-level quality, a fractional writer can provide the perfect solution. You might need specialized content that speaks directly to your audience’s unique needs or be part of a niche industry where content accuracy is critical. Additionally, a junior or mid-level writer may not have the strategic insight needed to connect with that audience if you’re targeting executive-level readers.
By working with me as your fractional writer, you gain not only my professional writing skills but also my ability to dive deeply into audience research and align your messaging with their expectations. I can help you refine your brand voice, ensure your content stands out, and develop strategies that lead to greater engagement and conversions.
What is it Like to Work with a Fractional Writer?
Working with a fractional writer offers flexibility and efficiency. When you hire me, I become an extension of your team, deeply immersed in your brand’s needs, audience behavior, and market position. Whether it’s developing comprehensive content strategies, conducting in-depth research, or crafting SEO-friendly articles, I take the lead with minimal oversight, giving you time to focus on other priorities.
I am proactive in communicating and available for a set number of hours each month to meet deadlines. My nerdy enthusiasm for learning ensures that I don’t stop until I fully understand your niche, allowing me to translate even the most complex ideas into easy-to-digest formats for your audience.
What Are the Benefits of Using a Fractional Writer?
- Cost-Effective Expertise: Hiring a fractional writer gives you access to a senior-level writer’s expertise without the overhead of a full-time employee. You only pay for the time and services you need.
- Specialized Knowledge: I bring deep insights and lived experiences in a variety of niches, including mental health, yoga, mindfulness, watersports, travel, hospitality, SaaS, technical topics, and digital marketing. This diversity allows me to create content that is both informed and relatable to your audience.
- Flexibility: Whether you need ongoing support or help with specific projects, a fractional writer adapts to your content production schedule. I can work on a retainer, hourly, or project-based arrangement, giving you the freedom to choose the best structure for your business.
- Strategic Input: Beyond writing, I offer conceptual consulting to help shape your brand’s identity, refine your messaging, and align your marketing strategies with audience expectations. My background in psychology enables me to craft content that connects on a psychological and emotional level, ensuring deeper audience engagement.
By hiring a fractional writer like me, you benefit from high-quality content, strategic insight, and the flexibility to grow your brand effectively without a full-time commitment.